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Mastery Fractional CFO’s “Punchy Podcast” - Innovating Time Tracking in Construction: An Interview with David Peters, CEO of ConstructionClock

Updated: Jul 24



Welcome to the latest episode of Mastery Fractional CFO's Punchy Podcast, where we dive into the minds of business owners from diverse backgrounds. In this episode, Ryan interviews David Peters, the founder and CEO of ConstructionClock.  David shares his journey and insights.

 

Background and Business Overview:

David Peters spent many years running a small construction company. With a team of 10-12 people, they specialized in renovating. After experiencing numerous pain points as a contractor, David decided to transition into a more scalable and less physically demanding career. This led to the inception of ConstructionClock, a revolutionary time-tracking app for the construction industry.

 

The Vision Behind ConstructionClock:

ConstructionClock was designed to eliminate the manual process of time tracking on job sites. The app uses geo-locations around job sites, automatically clocking employees in and out as they arrive and leave. It tracks travel time between sites and allocates time to specific projects. After two years of development, ConstructionClock now serves about 550 companies across seven countries, including Canada, the US, the UK, Australia, and New Zealand.

 

Differentiators and Market Reach:

Unlike traditional time-tracking apps that require manual input, ConstructionClock automates the entire process, reducing administrative work and errors. It also offers real-time, accurate reporting for project costing, making it a valuable tool for construction companies looking to streamline operations and improve efficiency.

 

Future Plans and Integration:

David envisions expanding ConstructionClock's user base to 1,500 companies within a year and 10-20,000 companies in five years. The app currently integrates with QuickBooks Online, with plans to include Sage and Xero. While primarily focused on construction, the app has found applications in other industries like security, agriculture, and real estate.

 

Insights on Fractional CFO Services:

David inquired about the role and benefits of a fractional CFO compared to other accountants like bookkeepers and tax filers. Ryan explained that a fractional CFO provides executive-level financial expertise and helps businesses understand and utilize financial data for better decision-making, optimizing profitability, and managing growth strategies.

 

When to Consider a Fractional CFO:

For small businesses, it's crucial to consider a fractional CFO when financial clarity is lacking. Companies with annual revenues between $3-30 million can greatly benefit from the expertise of a fractional CFO, especially if they aim to grow.

 

Final Thoughts and Contact Information: 

David emphasizes the importance of proactive financial management for business growth. He encourages companies to consider a fractional CFO early on to make informed decisions.


For more information or to try out ConstructionClock, visit constructionclock.com for a free 14-day trial, or connect with David Peters on LinkedIn.


If you have any questions or need assistance, don't hesitate to reach out to Mastery Fractional CFO Services. Stay tuned for more inspiring interviews on Mastery Fractional CFO's Punchy Podcast.

 



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